What's in a "WOW"

Everyone has expectations, it's our nature. If you're going to the DMV you expect to wait in a long line. If you're headed to vote tomorrow you expect to be verbally assaulted by political pollsters giving one last push for you to vote for their candidate. With every experience you're about to encounter you try to formulate what you think it will look like, feel like, how you will be treated, etc... you use your past experiences to predict future encounters.

In the south everyone has had some form of contact with the church. There aren't too many people walking into Elevation on a Sunday morning that have never been in church. Whether they were good experiences or bad experiences people will use that previous knowledge to try to predict what their "church" experience at Elevation will look like.

Our job is to create a WOW experience. Let me give you an example...when you go to Outback Steakhouse and order a steak you have a certain expectation of what you'll get. If the steak is better than what you expected you say...WOW!! If the steak is below you're expectation you walk away unsatisfied. In that regard church is very similar, people are walking in with expectations and your job is to do your best to know what they are thinking, listen to what they are say and understand how they are feeling.

To create a WOW means that you plan and prepare for your guests before they ever arrive. It means that you actually study what their expectations are and create systems to deliver a WOW. Do you homework, train your volunteers and empower them to WOW your guests. You'll be amazed because your guests will come back because of the WOW factor that was experienced in their life......